We don't want to say: "You have to feed XYZ brand of food, otherwise you are not looking after your dog". There are many considerations to take into account when making this decision. Some of these are: Fresh V's Commercial, Wet V's Dry, Canned V's Roll, Human food V's Pet food, what I can afford, and so on.
In principle, fresh food is fine. However, you will need to establish a good balance in the diet with the ingredients you have available, and this is not an easy task. Another factor is time to prepare the food. Many people cook a bulk batch and freeze the food into meal portions. This can work well, but should be keyed to the life-stage of the pets concerned, and attention given to quantities of food in each portion.
If you are feeding a commercial diet, feed a good quality dry food (not the cheapest option) NOT grain free, from a main-stream manufacturer. Healthy dogs should eat a diet including chicken, beef, rice corn and wheat. We do not recommend grain-free diets because of the association between grain-free diets and Dilated Cardiomyopathy (DCM)
Dogs that require special diets should be fed prescription diets, which are suitable for their condition. We can advise on individual circumstances.